Personalized Email Content: Million Dollar Email Idea for Zappos

Here is a conversation that happens more often than I’d like:

Me: Honey, why are you returning 5 boxes of shoes?
Wife: None of them fit well. I hate shoe shopping.
Me: Why don’t you reorder the shoes you’re wearing now?
Wife: Oh, they don’t make these anymore. I should have ordered 5 styles when I bought these.

I have an idea that will make my wife and other people with the same struggle happy. And it’ll make Zappos a lot more money.

For the sake of argument let’s assume my wife buys this on Zappos:

After 3 months she receives an automated email. This email is only sent to subscribers who didn’t return the shoe.

Here is what the email will say: