eCommerce, Meet the Retail Store

eCommerce is great. But the one thing it lacks is that between discovering an item and touching it is the pesky shipping bit.  Traditional retail mostly sucks but at least we can touch the heck out of anything on a shelf.

Enter b8ta (www.b8ta.com).  b8ta is the first brick-and-mortar retailer architected to help you discover, experience, and buy the latest tech (I’ve ripped this line from their site).  Basically, b8ta is a showroom where gadget manufacturers showcase their hot new products.