Sometimes one finds great ideas from the least expected places. The iPhone app world is highly competitive; in order to generate mass appeal app developers are forced to keep prices low (mostly free) but in order to make a living they must generate profits. So they have to think outside the box.
Here is a great example. Last Friday I noticed STREET FIGHTER was #1 in Apple’s Top 25 Apps list. When I visited the product page I was presented a very compelling offer:
They were offering a huge 71.5% discount just for July 1st. How lucky for me, I caught the promo on July 1st.
While the promo is super compelling my fear was that it would cannibalize sales for 7/2 onwards because anyone visiting this page after 7/1 would sense psychological loss for having missed 7/1 pricing. I was curious to know how STREET FIGHTER was planning to solve this. So I visited the next morning and here is what I saw:
People who visit on 7/2 don’t know about 7/1 pricing, therefore they can’t feel a loss. In fact, people visiting on 7/2 think they’re the lucky ones to be getting the best discount. Great tactic. Question is, are you willing to test this strategy on your product page?
I got it for free on June 29, sucker!
I hope you aren’t feeling a big psychological loss right now….Reply
I do feel terrible.Reply