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Come out and Say It
3ACTIVE is a brand of 3D glasses by Dimensional Optics (dimensionaloptics.com). 3Dglassesunlimited.com is an e-tailer that competes against Dimensional Optics. Makes sense so far? Ok.
I Googled 3ACTIVE and this paid ad appeared on my screen—
With a juicy message like What 3active Owners Wish They Knew. Before Buying – Avoid Regret! it’s impossible to not click the ad. Clicking the ad takes shoppers to a page where 3Dglassesunlimited.com very eloquently explains why doing business with Dimensional Optics is a bad idea. The page has been cleverly constructed and I recommend you check it out.
Is 3Dglassesunlimited.com playing fair? Who knows? Is the tactic working? Most likely. Google certainly doesn’t mind PPC bidding wars.
Comments 2
This is strange. I thought Google wont allow to bid on brand keywords by competition. But as this is allowed, its a clever gimmick. LP is also designed very intelligently. However, if the competitor changes his pricing and you dont update the comparison chart then you will get into lot of trouble.
Replybetterretail
Hi Srinivas,
I was myself a little surprised Google would allow this. Maybe they don’t and this ad just fell through the cracks.
Srinivas said: However, if the competitor changes his pricing and you dont update the comparison chart then you will get into lot of trouble.
ReplyRishi: Please explain what you mean by trouble. I’m curious.