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CHAPTER 4.5: The Bottom Line
Our conversion optimization process is a little weird.
We’ve established that we aren’t in the business of just tweaking buttons and search boxes on your site for transient gains.
We’ve talked about stacking micro-improvements from product page improvements.
And we’ve established that we aren’t out to trick visitors into higher conversions.
And instead of looking at the whole funnel, we hyper-focus on just one detail to deliver a 20% sales lift in under 90 days.
When clients first hear about it they’re excited because they know what a 20% sales lift means to their growth plans. If your site’s bestseller is driving $4,000,000, a 20% lift translates to $320K in additional revenue. Let that sink in. From hyper-focusing on just one page.
And there is the crux of the issue.
