Changing Our Marketing Message Based on User Behavior

To do this we need to utilize the Choreographed Experience tactic. Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper.

To illustrate let’s look at ayersbasementsystems.com. Video explanation of concept:

Comments 2

Ted Rinquest

July 30, 2018 at 9:31 AM

Fascinating video. If I had to guess about what the web will look like in ten years, I’d say it would be right down this alley. You’re ahead of your time!

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betterretail

July 31, 2018 at 9:11 AM

Thanks a lot, Ted. Your comment means a lot to me. I’ve started building out Choreographed Experience projects and they are doing well. I’ll continue writing about this topic, it’s really close to my heart.

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IF THE COMMENT SECTION REMAINS EMPTY I'M GOING TO LOSE MY JOB

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