Blog
Buzz kill
The worst a retailer could do is promote a product that’s not part of the promotion. This morning I was at HickoryFarms.com and saw a very tempting 70% off sale. The image prominently displayed cheese and salami and since I was looking to buy salami I clicked on it.
Here is the ad:
The only problem is that none of the 40 sale items on the next page are cheese or meat (click to see live page). Needless to say I was disappointed and did not buy.