All Conversion’s Aren’t Created Equal

I’ve had a thought float in my mind a long time, but never managed to figure out a way to express it.  Now thanks to Smriti Chawla from VWO (who pointed me in the right direction) and Rand Fishkin (who beautifully described it) I can just link to my thought— https://fast.wistia.net/embed/iframe/xq1iovyyaa