A Copywriting Formula For Your Ads

Imagine you’re marketing engine oil. Or guitar strings.

No one’s dreaming about your product. They’re dreaming about what they help them do.

The aspiring guitarist isn’t thinking “strings.”

They’re thinking: one day, I’ll play Madison Square Garden.

This opens up a visual ad formula.

It works best when the product is just one ingredient in a larger ambition.

I used ChatGPT to whip up an ad to show how the formula works.

Not the best execution but the best I could do in 30 minutes.