Case Studies
We love working with businesses that have solved big problems. Silver Fern™ Brand is one of those businesses. The problem? Most probiotics are ineffective because they don’t contain what their labels say and they don’t survive long enough to reach your gut. Silver Fern™ has its probiotic’s strains DNA verified by a third-party lab. Their probiotic is 100% guaranteed to survive through the acidic environment of your stomach.
If we can get users to tell us the specific health issues they experience and show them customer reviews that talk about how the Ultimate Probiotic helped address those exact issues, then we can get users to see the value in this probiotic. In turn, this will increase conversions.
While working with Silver Fern™, we learned about the 8 biggest signs that someone may have a “leaky gut”. These are the signs: food sensitivities, mood issues, chronic fatigue, malabsorption, autoimmune diseases, inflamed bowel, inflamed skin, and allergies & asthma. That’s a pretty big list, so we knew that anyone coming to this product page likely experiences one or more of these.
Near the top of the product page (just below the fold), we added the section in the green box below:
After a user selects the symptom(s) they are experiencing and clicks the “What’s the solution? >” button, they see a lightbox window that features reviews related to the user’s selection. For example, if a user selects “Food Sensitivities” and “Mood Swings”, they see this:
As you can see, the customer reviews that are shown are directly related to the symptoms that were selected earlier.
We ran this as an A/B test and, after 2 weeks, our variation was declared the winner. It improved conversions by 32.38% and revenue by 32.32%:
We believe our concept won because it immediately addressed the main issue that was important to the user. Instead of relying on the user reading through all the content on the page to hopefully learn about how the Ultimate Probiotic could alleviate their health issue(s), we brought that content directly to them at the top of the page. Better yet, we didn’t even make a pitch to the user — Silver Fern™’s real customers did with their reviews!
More Evidence
Tiege.com was already doing really well. They wanted to see how much further test to paid search landing page could be pushed.
Read Case StudyStix is on a mission to disrupt the golfing game. Consumers don't just buy a new golf club. A lot goes into that purchase.
Read Case StudyThis client's viral video was driving a ton of traffic to their bestseller page. Our job was to convert that traffic...
Read Case StudyHandicappedPets has a product category responsible for 50% of their sales. We couldn't ignore the other half. How did we boost those sales?
Read Case StudySince HandicappedPets released their life-changing pet wheelchairs, others have entered the market. But the landing page didn't provide enough information for new shoppers, so we had to make big changes.
Read Case StudyIncrease conversion rates for HandicappedPets' flagship product—Walkin’ Wheels dog wheelchairs.
Read Case StudyTo increase call-ins to HandicappedPets.com's customer service team, which converts 52% of their calls.
Read Case StudyOne of the best-sellers on HandicappedPets.com is their Walkin’ Wheels SMALL Dog Wheelchair. Our goal was to improve this product page's conversion rate by optimizing the copy.
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