Case Studies
20.57% Conversion Rate Improvement
There’s a straightforward way to think about conversion optimization, and it goes something like this:
There are visitors who come to your website, see what they need to see, and buy.
And then there are those who are engaged but don’t see everything they need, and don’t buy.
Our job is to identify and influence that second group.
To draw out people in this second group, we place subtle nudges.
But first, a little about the client: StringsAndBeyond.com has been around since 2002, and in that time, they’ve sold a whopping 4.4 million guitar string sets. They’ve served 297,000 musicians.
THE SETUP
Here are the nudges we added.
The first 3 nudges are on the first scroll of the page (A, B, and C in screenshot below):
If someone missed these first 3 and scrolled lower, they’d see 2 more reminders (D and E):
And if they missed those too and scrolled lower, they’d see this (F):
And if they missed even that, they’d see G:
And if even that was missed, they see our final nudge H:
And through these subtle hints, we were able to grab the attention of 7.89% of shoppers.
Note: We set these nudges so that when one is clicked, the others disappear.
When a nudge is clicked, this lightbox content is revealed:
This is where we made our case for why you should buy from StringsAndBeyond.com.
RESULT
27.6% of people who read our pitch made a purchase. The total conversion impact was 20.6%.
The test was tracked over 900 transactions.
Additionally, we pulled the test data into GA4. After that, the raw transaction data was exported, which the client compared with the data in their back-end order system to determine how many of these buyers in our test were existing customers and how many were new.
Once the data was verified, the test was declared a winner.
More Evidence
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Tiege.com was already doing really well. They wanted to see how much further test to paid search landing page could be pushed.
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What's better than a sales pitch that converts? A personalized sales pitch that converts.
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Stix is on a mission to disrupt the golfing game. Consumers don't just buy a new golf club. A lot goes into that purchase.
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Glemnetic.com is a leader in its space. We wanted to see if we could push conversion rates higher.
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We are laser focused on the type of client that our methodology and skills will give the highest return on investment and so if you meet our criteria for taking on new projects, we are confident you will see results like these.
