Hi, I’m Rishi.

I can’t design a killer Facebook ad for you.

Or help with a site redesign.

But what I can do—and have been doing for the last 15 years—is convert people who click your ad into buyers.

Why Ads Convert Poorly

To understand how shoppers think, we need to step into their shoes.

Every day, they encounter 347 ads (source).

Out of these 347 ads, they might click on 20 and buy 1 item.

My job is to ensure that 1 sale happens on your site.

We Get 1 Shot

According to Shopify, only 20-30% of eCom site visitors return.

That means 70-80% don’t.

Translation: we’ve got 1 chance to show what makes your solution different/better.

Think About This


If a shopper buys, tries, and returns a product, that’s fine—at least they gave it a shot.

But when 96% leave without even trying your product, it means your solution didn’t even have a chance to prove itself.

That’s what I fix.

I can get it into the homes of site visitors.

How Do I Convince Visitors to Buy?

That’s what I’ve been working on for the last 15 years.

118 amazing DTC brands have invested $2.9 million into this research project, and their investment has helped uncover 9 Truths about online shoppers.

If you want proof, we’ve got 26 case studies.

But I have something even better for you…