Just saw a really interesting experiment on Everlane.com and decided to share it:
Comments 3
Manny
August 20, 2018 at 8:31 PM
Hi,
I noticed you have started to only provide video posts. Are you finding click rate in your email go up or stay the same?
I find I read your emails on the way to work, but with video I havent bothered to watch any because im on the bus. I may actually unsubscribe because of the format. Have you thought about doing a video + text?
Just my 2 cents. Great content though (from all your prev posts)
Hi, Manny. Thanks for sharing your thoughts. Really appreciate the feedback. I don’t know about clickthrough rates for video posts. I have been using more video because it’s sometimes easier to show/describe a concept with video. I have had one other reader suggest the same thing you did (video + text).
I’ll make an effort to include written version for video posts.
This weekend I wrote 3 long-form articles. 2 of the ideas are concepts I am really excited about. I’ll be posting them shortly.
Comments 3
Hi,
I noticed you have started to only provide video posts. Are you finding click rate in your email go up or stay the same?
I find I read your emails on the way to work, but with video I havent bothered to watch any because im on the bus. I may actually unsubscribe because of the format. Have you thought about doing a video + text?
Just my 2 cents. Great content though (from all your prev posts)
Cheers, Manny
ReplyFrictionless Commerce
Hi, Manny. Thanks for sharing your thoughts. Really appreciate the feedback. I don’t know about clickthrough rates for video posts. I have been using more video because it’s sometimes easier to show/describe a concept with video. I have had one other reader suggest the same thing you did (video + text).
I’ll make an effort to include written version for video posts.
This weekend I wrote 3 long-form articles. 2 of the ideas are concepts I am really excited about. I’ll be posting them shortly.
Rishi
ReplyFrictionless Commerce
Hey, Manny. Per your feedback, I just posted a purely written post (https://betterretail.wordpress.com/2018/08/27/know-why-your-customers-like-you/). Had a chance to see it? –Rishi
Reply