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Andy Sernovitz is a passionate advocate for Word Of Mouth Marketing (WOM) and his book Word of Mouth Marketing: How Smart Companies Get People Talking is a must read for all niche ecommerce retailers. So how does small retailer with a limited marketing budget ignite a following? The first thing to seriously consider is the caliber of the product. No …
A few months ago I bought a new hot-sauce and fell in love with it. Now it’s time to restock but I have no clue where I purchased it. The packaging makes no mention of the grocery store that housed it. I could look online or search for the product on my next grocery trip but by not mentioning store …
If restaurants added a feedback feature on bills it would give valuable input on how people liked individual dishes. As long as the feedback process was painless most patrons would participate and the information could be integrated to update the menu. Avinash has shown how simple feedback gives valuable insight through 4Q, my idea merely extends the concept to an …
How Nordies make Nordstrom a great store.
— They still don’t let customers review products.— Generic filter options – price, title and new. What about – most popular, biggest discount, most gifted, VHS, etc? They do have a Best Seller list but that sorts all titles, one can’t search best sellers within a category. They have adopted the lowest common denominator with their eCommerce strategy. Here is …
While on the oakley.com I wanted to check out what they had for prescription glasses so I went to their search box and keyed in “prescription”. The results page highlighted a related New Release, Top Seller and Featured Item. Brilliant idea. Below that they also presented a result set of 96 items: Much later, after several other clicks, I discovered …
InternetRetailer reports Coremetrics, part of the analytics big 3 has just raised another round of capital. This time London-based private equity firm 3i has invested $60 million into the company bringing total funding to $111 million. In the past year Coremetrics increased its customer base by 46%.
No etailer likes it when a customer unsubscribes from their emails. I am always curious about new email marketing strategies so I subscribe and unsubscribe at a fairly regular rate. After reviewing few email samples I scroll to the bottom of the email and click the unsubscribe link. I am then taken to the retailer’s unsubscribe page. What’s odd is …
RedEnvelope has been struggling for a year now. Their stock has plummeted 97.2% and now Wells Fargo is tired of bankrolling them. I think she’s ready to pass on now. Sitting here it looks like RedEnvelope was a solid business so I’ll be curious to find-out just what went wrong. If you have any ideas please let me know.
While in school at Ypsilanti it gave me great pleasure to know a retail giant had first started at our neighbor city. This retail phenomenon was Borders. But as I evolved in the multichannel space I wondered why Borders never considered selling online. Was it because their arrogance made them believe Amazon.com could never replace the community aspect of a …
Anyone knows that in order to sell retailers need to have beautiful product photos. We believe customers want to pan in and out zooming all the way down to the manufacturing batch code. We also believe copy plays a role. But how do we measure what influences more? Is there a company out there that has the guts to remove …
By all measures email marketing is clogging our inboxes. But read this email: Needless to say I renewed my subscription.
I recently wrote an article titled ‘Finding Your Evangelists’ for chief marketer magazine. It just got published. here.
As you all know the world of retail is presently living in the house of pain. Last week I had a long conversation with my cousin who works for a big retailer in the home improvement space. That section of the market has been facing the full brunt of the soft housing market so I wanted to get news from …
Over the next few years online retailers will increasingly start depending on video as a selling tool. Once ready for video these etailers would gain much by studying williams-sonoma.com. Not only is the company a pioneer but their videos are high quality and really accentuate the shopping experience. Excellent execution, Mr. Patrick Connolly. In the previous post I noted that …
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